1 question and 2 very brief but complex responses from SMX West 2012 are already receiving undue attention and emphasis. On a panel with two search engine representatives Danny Sullivan asked if “Bounce Rate” is used as a factor in their ranking results. Several journalists and bloggers boiled it down to “YES”, but what the search representatives ACTUALLY said was more along the lines of “Bounce Rate combined with other signals may affect your site’s performance in our results”.