A lot of drama has gone done since our last real update of the state of search – Penguin rolled out, and Rand ranked for “snuggie dog bed”, plus a whole lotta drama about the politics of “outing” black hats and negative SEO tactics and if you’re a traitor to the industry if you reveal black hat or negative SEO tactics (even if you’re whitehat and don’t use them). Don’t understand the difference between “negative SEO” and black hat SEO? Keep reading.
submitted by thegman
I’m always interested in what Aaron Wall over at SEO Book has to say – and his insightful article on black hat SEO “outing” is thoughtful and presents a good case of the situation, taking into consideration both sides of the equation (that is, the person doing the negative SEO work and the person being affected by the negative SEO work).
When you out someone for shady links, you can’t be certain they were responsible for it. They could have had a falling out with a consultant or business partner or another competitor who wanted to hose them. Or their SEO or webmaster could have been non-transparent with them.
Then you out them & they might be toast.
He calls out the SEO industry for being _____ because we’re calling each other out, and making things easier for Google. Do you agree?
submitted by JulieJoyce
Everyone talks about Google, Google, Google. But we can’t forget about Bing, either, as their marketshare is increasing – it seems to be at about 30% of the market right now. And a number of small businesses find success optimizing for Bing – even over Google.
But how to go about it, and where to find the data? This article over at sem-group.com is a straightforward, step-by-step guide on how to use the Bing keyword research tool. Have at, and don’t forget about the other search engines! Plus, there are a number of benefits to the Bing keyword research tool that Google does not contribute in it’s own research tools.
If learning more about Bing keyword research is something you’ve been considering, now is the perfect time to dive into the deep end. Bing recently announced that their Webmaster Tools is launching an organic research tool that can offer up to six months of historical data. All the data that will be gathered from this keyword research tool will be focused on SEO, not PPC, and there is no rounding or averaging when it comes to results.
submitted by moneytized
A good parallel to the SEO Book article on Negative SEO and outing mentioned first in this list, this article is a friendly reminder to everyone both what the preconceived notions are about SEO – and therefore what a lot of small buisness owners and uneducated CEOs think of when that acronym is bandied about – and thus what you should be avoiding in the field if you want to play by the rules.
This is also a great primer if you’re looking to strike out on your own and start an online business, the author presents a number of efforts both to avoid and situations to take into consideration when moving forward with online marketing.
You’ve read all about it. Working in Internet Marketing and having an online business so you can make money from home is the most promising thing you read about on the Web these days. There’s so much information on how to make it big out there, but what should you believe? What’s genuine, and what’s a scam? What is everyone saying, and how much of it is true?
submitted by amabaie
This article presents interesting insight on the (unexpected) ways in which social media is infiltrating our lives, slowly and steadily. Would you share your medical information online? Would you look up potential doctors on Facebook, or see what people have to say about them through various social means?
A good percentage of the population (esp. those surveyed bet. the ages of 18-24) are likely to. Are you?
A full one-third of U.S. consumers are using YouTube, Facebook and Twitter to find medical information, research and share their symptoms, and offer opinions about doctors, treatments, drugs, and health plans. The trend isn’t new, though it does seem to be growing, with consumer confidence in the information they are finding through social contacts higher for some people than others.
submitted by kissmetrics
Have you ever considered your website design and user interface as a part of your SEO strategy?
The TL;DR of this is – Yes. But appearing credible is most important. Declutter, allow users to compare products, don’t have too much white space, and HOLY CRAP DON’T USE F%!&*#& POPUPS. Oh, and write good and test usability. Really test. Don’t just “go on a gut feeling.”
Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter? Is simplicity more important than eloquent design? Where do you draw the line between simplicity and overkill? What really matters to users? While the ‘wow factor’ may leave a positive impression on investors, banks and even prospects, does it lead to more sales?
So enjoy your weekend, and I’d love to hear – what have you been talking about in the SEO industry this week?